Stuttgart/Latina, June 2025 – Selecta One has enlarged his portfolio by acquiring Piante Keicher’s share in the Hibiscus Working Group. By securing the commercial rights of Piante Keicher, Selecta becomes the new member of the Hibiscus Working Group and distributor of starting material of the Sunny Cities varieties in Europe and thereby expanding its product range even further.
The Hibiscus Working Group is excited to welcome Selecta into the cooperation. ,,We are convinced that the addiction of Selecta to the group will bolster our strategy of positioning Sunny Cities at the best growers per region in Europe”, says Martijn Kuiper of the Hibiscus Wolring Group.
Recognizing the significance of Hibiscus in all commercial activities, Selecta is excited to expand its focus beyond Southern European markets to develop opportunities in Asia and other parts of the world.
Read the full press release (pdf).